![]() Social media listening helps you understand why, where and how these conversations are happening, and what people think-not just when they’re tagging or mentioning your brand. Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions. But be careful: This tactic is as much an art as it is a science. To get even more sophisticated, your community managers can also identify potential entry points to guide purchasing decisions. Also, account for common misspellings, nicknames, flagship products, and industry-adjacent terms.īy receiving these alerts, your social team will be better able to block and tackle on your brand’s behalf, answering FAQs while routing other critical messages to different departments within your organization, from HR to sales. Include your brand’s handle and broader mentions. Then create alerts to keep your agents apprised of instances where your brand is being talked about (either directly or indirectly). First, centralize your social profiles into a single platform that enables message monitoring at scale. To ensure your social team is set up for success, consider a two-pronged approach. Your social media managers and customer care agents should own most of this interaction, essentially playing air traffic control to what’s coming in across your social networks. Monitoring therefore is essential to your brand’s communications pipeline. Like the Best Yoga Conference in the World.īy failing to monitor social media mentions-equivalent to ignoring the phone line-most brands leave behind important business intelligence that could inform more strategic decision-making. This can also include that new Cool Yoga Tank that your brand released.Īnd it can include an upcoming event you’re going to, running or just attending. Social media monitoring tracks the key phrases and terms important to your company and surfaces them for you to respond to. You want to know what people are saying about your brand, not just when they tag you on social, but when they mention you in any capacity. Let’s say your brand is Best Yoga Pants in the World Inc. People searching products in the area your serve.Your product names and common misspellings.Your brand name and common misspellings. ![]() That’s why social media monitoring is so important. ![]() Social monitoring is the first step towards powering these connections, helping brands find conversations they can become a part of. Social media is the #1 channel for brands who want to connect with their audience. Monitoring addresses the symptoms, and listening reveals the root cause. In essence, monitoring tells you what, listening tells you why.
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