It’s a portal to give visibility to everything related to our professional skills, our values, those of the company or project we work for, what we do, the problem we solve and how we can help people. Designing an Effective LinkedIn Profile for Sales ProfessionalsĪs I already mentioned in the section above, your LinkedIn profile should become the image we are willing to give. You can even use the strategies I explain below to find the exact profile you are looking for! (Or to find a new job). I even dare to say it is the best portal on the Internet to find talent! □ ▶ Another reason to have a well-optimized and updated LinkedIn profile is for recruitment. Our professional and academic experienceĮven looking at the appearance of our organization on a LinkedIn page.Īll this can be part of our Inbound strategy.Without us approaching the users of the platform, they can be driven by their own curiosity, visit our LinkedIn profile and discover: In addition, you can also integrate LinkedIn to your Inbound Marketing strategy in a very simple way. Tools like Scrab.in gives you guidelines to do it automatically and with extraordinary results (below I explain you more on how to achieve this □). LinkedIn, besides giving you the opportunity to contact the target market without leaving your seat, also allows you to do it in large scale. By visiting their profiles you can put name to faces, know the interests in common, the professional positions they have held, academic background…įigures such as the “Door-to-Door Salesperson” and the telemarketing operator have the disadvantage of “prospecting” and impacting potential customers one by one and in a total manual way. It is a source on which you can rely on to build your ‘ buyer persona‘. On the other hand, LinkedIn enables us to get to know our potential customers in depth. If you allow me to make the comparison, the investment (in time) is also directly proportional to the image you give to a potential client and the confidence you transmit. Honestly, having a well-kept LinkedIn profile in 2022 is better than a good suit. Image has been and still is strongly associated with social status and it plays a leading role in everything we stand for. And let’s be clear: this is not a new fancy thing that has emerged in the last century, but something that has always been used from politicians like Julius Caesar to us. One of the reasons for this is that historically our subconscious has associated the suit with confidence. The investment in this has also been and is directly proportional to the average ticket price of the product or service that is sold. The traditional profile of the “Door-to-Door Salesman”, in view of the impression he had to give, has always been linked to the suit. On the one hand, there is the matter of image: Having an optimized LinkedIn profile will help us to sell miles more. Ready? Why a LinkedIn profile will help us sell more Today I’m going to teach you in the matter of LinkedIn profile optimization for sales and lead generation.īasically, I assure you that by the end of this post you will become a LinkedIn “pro”. Although from the beginning we will start to see concepts and get into other layers, the “focus” here is the optimization of your LinkedIn profile. Let’s start by building the core of everything, the optimization of the profile, the first of the layers. There are 4 layers in LinkedIn to take care of in order to get the most out of the platform: The truth is the platform adapts to you (or you adapt to it!).īeing a professional dedicated to the overwhelming digital world (even more so on the B2B world) and not having a LinkedIn profile could be, without a doubt, one of the biggest and most easily solved mistakes in 2022. LinkedIn is all of these things and more, it depends on the use you give it. I have read and heard (apart of it being a social network), that LinkedIn is:Īnd, of course, they are right. There are many points of view about LinkedIn.
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